I'm Dara, a designer, product leader, and storyteller creating with heart and purpose.

These days, I split my time between building collaborative tools for creators and partnering with companies to simplify complex systems. My work is fueled by an appreciation for the craft of making things, curiosity about what could be and what should be, and a desire to bring clarity to the products I help create.

My career has taken me from Microsoft (where I started in engineering and product, working on emerging tech and earning a few patents) to Netflix (designing collaboration tools for filmmakers) to The Browser Company (where I designed Arc, a browser built for how we actually use the internet today). Throughout these roles, I've approached product design with the belief that strategic design and craftsmanship are not mutually exclusive, just as methodology and creativity can coexist.

My journey has also taken me across West and Southern Africa, helping startups in crypto, finance, and healthcare build product & design teams. These experiences deepened my belief that innovation can be both locally impactful and globally scalable. 

I call Los Angeles home, though you'll often find me in Lagos—two west coast cities near and dear to my heart. In my spare time, I host Weekend Residency (a coworking event to make progress on the ideas you can't let go of), write stories, capture portraits, and support those with a deep sense of purpose.

I also founded Afriquette to amplify the voices and talents of African and Diasporan creators—a labor of love rooted in the belief that creativity can both reflect and reshape our world.